Fresh point of sale. Served daily.

TESCO CAFÉ.

Creative Design / Art Working / Production

THE BRIEF.

Tesco Café.

Tesco Café needed ongoing support to roll out customer-facing campaigns across its growing network of cafés. Working within an established creative direction, the challenge was to produce high-quality point-of-sale artwork that remained consistent, accurate and engaging across a wide variety of formats.

As Tesco introduced digital screens into its modern café environments, the brief expanded to include artwork optimised for these new customer touchpoints alongside traditional printed materials.

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THE APPROACH.

Bringing campaigns to life.

The result is a flexible suite of artwork that allows Tesco Café to deliver campaigns consistently across both printed point-of-sale and digital screens. Whether promoting seasonal offers, new menu items or everyday favourites, every asset works together to create a polished and engaging in-store experience.

By extending campaigns across multiple formats, Tesco Café can communicate more effectively with customers while maintaining a strong and consistent visual presence throughout its cafés.

THE OUTCOME.

Consistency at every touchpoint.

By extending campaigns across multiple formats, Tesco Café can communicate more effectively with customers while maintaining a strong and consistent visual presence throughout its cafés.

“The team are amazing at supporting The Cafe with all our print needs. All requirements are dealt with in super quick time, in a very professional manner and they always look beautiful.”

Tesco Café Marketing Team

THE IMPACT.

Supporting every campaign.

As Tesco Café continues to modernise its estate, our role has evolved alongside it. From producing traditional point-of-sale artwork to creating digital screen assets, we’ve helped ensure every campaign is delivered accurately, consistently and efficiently.

By acting as a trusted production partner, we enable the Tesco Café team to roll out campaigns with confidence, maintaining brand quality across every customer touchpoint while supporting the continued evolution of their in-store experience.

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