EMPOWERING GROWTH.

BAXTERSTOREY.

Video / Illustration

THE CLIENT

BAXTERSTOREY.

BaxterStorey, the UK’s leading independent hospitality provider, are reshaping how their teams approach key development conversations. They needed four animated videos to cover Individual Development Plans (IDPs), One-to-Ones, Goal Setting, and Feedback, all designed to feel positive, practical, and inclusive.

THE PROJECT.

TURNING DEVELOPMENT TOOLS INTO EVERYDAY OPPORTUNITIES.

These topics can often feel formal or daunting, so the aim was to help people see them differently: as everyday tools to support their growth, not tick-box exercises to dread. The videos also needed to be branded but remain generic enough to have the potential to work across the wider group of businesses. We partnered with BaxterStorey from start to finish, developing scripts, designing the look and feel, building storyboards, sourcing voiceover talent, and producing each video.

THE SOLUTION.

CRAFTING TIMELESS, INCLUSIVE CONTENT FOR A MULTINATIONAL AUDIENCE.

The animation style is clean and illustrative, designed to be timeless, warm and welcoming. Characters were created to be abstract and gender neutral to avoid stereotypes. It was all about keeping things inclusive and aligned with BaxterStorey’s commitment to Diversity, Inclusion and Belonging. The videos are fully subtitled for accessibility, and while the voiceover is in English, subtitles were created in multiple languages to support the wider business outside of the UK.

“Working with 63 was a phenomenal experience. They were true thought partners — collaborative, creative, and completely invested in bringing our vision to life. Throughout the project, they adapted seamlessly to our evolving needs and feedback and were an absolute joy to work with. It never felt like they were working for us, but with us — fully aligned in purpose and passion. Their commitment to impact matched our own, and the result speaks for itself.”

Sean Marcs - Learning and Development Manager at BaxterStorey

THE OUTCOME.

LEARNING THAT CONNECTS AND INSPIRES.

Now housed on BaxterStorey’s learning platform, the videos play a key role in how development is communicated and practiced across the business. They’ve helped normalise open, two-way conversations, making these important moments feel a little less formal and a lot more human. Most importantly they’re supporting leaders and team members to feel more confident, connected, and in control of their personal development journey.

More of our work...