ALL THE RIGHT INGREDIENTS.

BRAKES.

Design / Print Design / Digital / Social Media / Animation

THE CLIENT

BRAKES.

Brakes is a leading UK foodservice provider, offering high-quality ingredients, catering supplies, and expert services to businesses of all sizes. They support a diverse range of customers, from restaurants and pubs to schools and healthcare facilities, with an extensive range of fresh, frozen, and ambient products. Committed to sustainability, Brakes prioritises responsible sourcing and reducing their environmental impact. With decades of industry experience, they help businesses deliver exceptional food experiences.

THE CHALLENGE.

CARE HOME CUISINE.

The brief was to effectively communicate Brakes' specialised services for care homes in a way that resonated with their target audience. We needed to highlight the quality, reliability, and breadth of their offerings while maintaining a compassionate and professional tone. To achieve this, we created a cohesive campaign including engaging social media assets, animated online ads, and informative flyers, ensuring their message reached and inspired the right people.

THE APPROACH.

STRATEGIC IDEAS, FUELING CARE.

Our approach combined strategic insight with creative execution to deliver a campaign that truly connected with Brakes' audience. We began by understanding the unique needs of care homes and their decision-makers, crafting a clear and empathetic message that reflected Brakes' expertise. From a design perspective, we developed a consistent visual identity across all assets, ensuring the campaign was both recognisable and impactful. By blending thoughtful strategy with compelling design, we created materials that stood out and delivered results.

63 creative agency Brakes social media assets 4

THE OUTCOME.

BRINGING RESULTS TO THE TABLE.

The campaign was a resounding success, exceeding expectations across all channels. Brakes were thrilled with the cohesive and creative approach, which effectively showcased their care home services in a compelling way. The multichannel campaign drove significant engagement, with animated ads and social media posts capturing attention and the flyers providing tangible value. From a business perspective, the campaign strengthened Brakes’ position in the care home sector, driving awareness and delivering measurable results that aligned perfectly with their goals.

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