63 Creative Works – Design & Marketing Agency
Creative Design, Video & Web Agency in Buckinghamshire
The client.
MASSEY FERGUSON.
Massey Ferguson is a globally recognised brand in the agricultural machinery sector, renowned for its long history of innovation in tractor and farm equipment manufacturing. The company offers a comprehensive range of agricultural products, including tractors, combine harvesters, balers, and hay tools, all designed to meet the diverse needs of farmers worldwide. Known for its commitment to sustainability and the production of durable, efficient machinery, Massey Ferguson has become a preferred choice among farmers globally. Their strong customer loyalty and extensive market reach have solidified its position as a leading brand in the agricultural machinery market.
The project.
A NEW SALES TOOL.
Massey Ferguson needed an online incentive programme to engage their dealers in order to further enhance their market position and foster long-term relationships with their customers. Massey Ferguson invests in comprehensive training programmes for dealers, ensuring they are well-equipped with product knowledge and sales skills. This investment in dealer education translates into better customer service, reinforcing trust and satisfaction among customers.
The sales tool created by 63, is critical to enhance and test the knowledge of its dealers and reinforce their in-person training. The scheme rewards those who meet and exceed their sales targets, encouraging selling by offering more benefits, greater access to training, and marketing support through a tiered loyalty scheme. The mobile app offers effective performance tracking, which provides continuous feedback and support to improve sales outcomes.
63 also supports marketing teams within dealerships by providing digital and promotional materials to help dealers generate leads and increase sales.
OUR APPROACH.
DRIVEN BY RESEARCH.
Our strategy began with thorough research during the programme setup phase and we concluded a web app was the right tool to effectively engage and communicate with dealers. Being so adaptable we can launch and run incentives and campaigns at any time, and we conduct through research at the start of each campaign to ensure its success, based on market trends, dealer insights, and competitor analysis. We meticulously analyse the impact of each campaign to adapt and grow, ensuring a strong return on investment. Our flexible approach allows us to measure performance and make necessary adjustments for continuous improvement.
Following an initial workshop, we created a tailored incentive program and
a comprehensive 12-month communication plan. This plan is customised to different audience types, segmenting them into various content categories to maximise ROI and dealer engagement. The campaigns are structured around four different tiers to drive engagement and continuous learning across the range, size and variance of MF dealers.
Communication preferences were established at the start to ensure we deliver the most effective messages through channels like Video, EDM, SMS, Social Media, Direct Mail, and Video in Print.
Say hi.
+44(0)1280 821 000