THE UK’S MOST TRUSTED SALARY GUIDES.

REED.

Creative / Video / Social ads

THE CLIENT

REED.

Reed is the world’s largest family-run recruitment company committed to connecting businesses with top-notch talent and individuals with their ideal careers. With a reputation for integrity and personalised service, Reed offers tailored solutions ranging from permanent placements to executive search. Leveraging extensive industry expertise and a vast network, Reed empowers organisations to thrive and individuals to fulfill their potential, epitomising a future of opportunity where talent meets success.

THE CHALLENGE.

AN ARRAY OF CONTENT.

Each year, Reed leverages valuable data and insights to create thorough UK salary and benefits guides covering 16 vibrant industries, from finance to technology. These guides are a highly anticipated and trusted industry go-to resource, providing a comprehensive overview of UK salaries, regional trends and benchmarking competitive pay rates for employers and employees alike. Every year, the challenge is to refresh the design, visualise new content and ensure the multitude of data and information is interesting, engaging and insightful for the audience across multiple sectors and channels!

OUR APPROACH.

EVOLVING THE BRAND.

Team 63 embarked on an exciting journey to refresh this year's Salary Guides, a project we've proudly nurtured for several years. Our task extended beyond aesthetics; we meticulously curated information and crafted 16 distinct guides to cater to diverse specialisations. In addition, we led the creation of promotional materials, crafting dynamic social posts and compelling animated videos. Our mission? To strategically promote the guides across social media platforms, ensuring they stood out in the digital world.

THE OUTCOME.

A LONG-LASTING RELATIONSHIP.

Having established a lasting partnership with Reed, 63 has seamlessly integrated into their marketing team, offering invaluable support in delivering the Salary Guide content both within the UK and across their international offices. Our collaborative approach ensures a smooth flow of information and resources, enabling Reed to effectively reach audiences both domestically and globally. With our dedicated assistance, Reed can confidently navigate the complexities of disseminating their Salary Guide content, reinforcing their presence and impact in the UK and beyond.

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