A bold new look for a cohesive brand.

CAE.

Design / Print Design / Digital / Social Media / Animation

THE CLIENT.

CAE.

CAE works with business to help make their lives simpler and more productive by supplying them with the IT that they need to make their business run efficiently. CAE go into business, listen to the problem’s they are facing from an IT perspective and then come up with a solution to make their customers lives days better.

THE CHALLENGE.

An identity for the future.

CAE had an established logo and were looking for a creative agency to bring brand coherence whilst injecting the companies values and personality through tone of voice, imagery and brand look and feel. We worked closely with the CAE team to provide them with a consistent look and feel which was applied to a range of collateral, from video through to brochureware. We also created a suite of photography and colour treatments, which were applied to their brand guidelines, helping the brand thrive in the future.

OUR APPROACH.

A brand that resonates.

Our approach to the CAE project centred around creating a cohesive and vibrant brand identity that truly reflected their values and expertise. With the logo already established, we injected personality into the brand through tone of voice, imagery, and visual style. We worked closely with the CAE team to ensure the new look felt unified and professional across all touchpoints, from video content to brochures. By developing a suite of bespoke photography, colour treatments, and comprehensive brand guidelines, we helped position CAE for continued success and growth, ensuring their brand would resonate with clients for years to come.

THE OUTCOME.

Creating customer connections.

The refreshed CAE brand now delivers a cohesive, professional identity across all touchpoints. Vibrant photography, tailored colour treatments, and updated brand guidelines equip CAE to stand out in their industry and connect effectively with customers.

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