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TRAKA.

Branding / Design / Illustration / Video

THE BRIEF.

Traka.

Traka wanted to refresh its customer-facing sales toolkit to better reflect the evolution of the business. While the core brand identity remained established, there was a clear need to modernise the look and feel of their sales and marketing assets without undertaking a full rebrand. The goal was to create a more contemporary, cohesive visual system that would strengthen how the brand is perceived in the market and improve consistency across customer touch points.

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OUR APPROACH.

Fresh direction, built on heritage.

63 developed a refreshed creative direction that built on the heritage of Traka and its parent company, Assa Abloy, ensuring the new design language remained authentic while feeling more modern and refined. This included an updated visual style and structured brand refresh applied across key sales toolkit assets, creating a more unified and high-impact presentation of the brand.

THE OUTCOME.

Elevating perception.

The refreshed brand direction was extremely well received by Traka and key stakeholders, successfully elevating the overall perception of their sales and marketing materials. The response was so positive that Traka has now committed to rolling the new look and feel out across wider marketing activity, including their website and broader communications channels.

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THE IMPACT.

Shaping the brand's future.

The project established a stronger visual foundation for the Traka brand, creating a consistent design system that can be applied across future campaigns, sales materials and digital communications. By evolving rather than reinventing the brand, Traka now has a more flexible and recognisable identity that better reflects the quality of its products and its position within the Assa Abloy Group.

Beyond the refreshed toolkit itself, the project has helped shape the future direction of Traka’s marketing. With a scalable creative framework now in place, the business can communicate with greater confidence, consistency and impact across every customer touchpoint.

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