Candyland Christmas campaign.

LONDON HILTON ON PARK LANE.

Filming / Video Production / Animation / AI Enhancement / Social

THE CLIENT.

London Hilton on Park Lane.

Hilton Park Lane is an iconic London landmark, celebrated for its five-star luxury, exceptional hospitality, and ever-evolving seasonal moments. Overlooking Hyde Park and the city skyline, the hotel is home to destination dining at Revery Bar and Park Corner Brasserie, alongside a fitness centre, spa, casino, and expansive event spaces. Perfectly positioned near Buckingham Palace and Bond Street, it holds a special place in history as Hilton’s first UK hotel, recently reimagined through a thoughtful refurbishment that marries its mid-century heritage with contemporary design.

THE BRIEF.

A Christmas campaign built for daily engagement.

Hilton wanted to continue the momentum from their previous Christmas campaign and drive brand awareness, gain followers and entice audiences back, day after day, through December. The goal:

Build brand awareness with a hero Candyland story set inside the hotel
Drive daily participation via an Instagram competition mechanic (like, tag, share to stories, follow), with prizes revealed every day from 1st- 25th December

The campaign was themed around a Candyland-inspired world set within the hotel, with a playful nod to the previous year’s campaign featuring mischievous gingerbread characters. The video series was produced on a tight turnaround, as key filming could only take place once the hotel had been fully dressed for its candy-themed Christmas.

THE APPROACH.

Film it for real.
Then add the magic where it counts.

We produced a series of festive content blending live-action production with a touch of AI magic, bringing the Candyland theme to life. The videos were released weekly over a four-week period to build intrigue, culminating in a final film that brought the full series together.

Our process...

1. Script and storyboard, built for a series

With Candyland as the creative direction, we developed the story, script, and storyboards in close collaboration with the Hilton Park Lane marketing team. Together, we mapped out the weekly episodes and key moments, featuring some of the hotel’s staff, and models, carefully planning what would be captured practically on set versus enhanced in post-production.

2. Two overnight shoots on location

Working closely with the Hilton Park Lane marketing team, we scheduled filming for early mornings, late evenings, and Sunday evenings to ensure hotel guests weren’t disturbed. During these shoots, we captured hero scenes and key location sequences throughout the hotel.

3. Candyland brought to life with AI-enabled VFX

Everything started with a story and real footage, featuring authentic spaces, Hilton Park Lane staff, and carefully filmed scenes.

AI was used selectively to add the Candyland transformations and animated elements, while traditional post-production handled the core edit and finishing. This approach gave us the creative flexibility to deliver high-impact “magic” moments without the time and cost of full CGI.

To ensure these effects felt seamless, we used simple on-set props as placeholders, helping the Hilton staff and models nail eyelines, timing, and interactions during filming.

4. A campaign structure designed for repeat attention

Rather than relying on one single festive film, we built the campaign as a video series:

Four weekly episodic releases that unfolded the Candyland story across December
A combined hero film released on Christmas Day
25 daily animated prize-reveal videos, posted every day from 1st–25th December, in the same Candyland look and feel as the hero content

This gave Hilton a consistent stream of content that kept audiences returning throughout the competition period, without the daily posts feeling disconnected or purely functional.

THE OUTCOME.

A cohesive festive campaign with a weekly story and a daily reason to come back.

A premium, narrative-led Candyland world captured on location
A clear weekly release to build anticipation
25 consecutive days of on-brand prize reveal content to sustain daily engagement

OUR SERVICES

THE IMPACT.

Public engagement.

Instagram

Hilton Park Lane’s Instagram had 32.4k followers as of 5 January 2026 (post-competition). Across the 25 daily competition posts, the campaign generated:

That’s an average of 1,485 comments per day, with the strongest day reaching 3,139 comments. Shares peaked at 129 on a single day.

Across the weekly LinkedIn releases, the campaign generated 431 engagements (likes, comments and reposts), with the strongest episode delivering 150 engagements.

More of our work...