SHOWING JOB HUNTERS THEIR TRUE WORTH.

REED.

Design / Video / Social / Digital

THE CHALLENGE.

EASY-TO-READ SALARY DATA FOR CANDIDATES AND EMPLOYERS.

Every year, Reed produces a comprehensive set of salary guides to help inform employers what they should be paying new and prospective employees, and professionals what they should or could be earning. In 2020, faced with rising printing costs and with a shift to a digital, eco-friendly workplace, the company, which is the world’s largest family-owned recruitment firm and a respected thought leader, decided it needed to make the report digital, and asked us to help make the transition from paper to pixels.

OUR APPROACH.

ACCESSIBILITY, BREVITY AND CLARITY.

Reed’s suite of salary guides, covering 14 industries – from accountancy and finance to technology – use data from over 16 million jobs posted to Reed.co.uk since 2014, to provide salary bandings for top roles in each sector across all regions of the UK. The guides reveal key trends using infographics, a survey with 5,000 UK workers about their salary and benefits wants and needs, and insight from Reed’s industry experts.

Using data-driven information, we have designed and produced the 14 specialisms salary guides, ensuring all of the key information is easy to read and an easy digest reference for salary advice. Alongside the main salary guide PDFs, we also developed slide shares and a series of video explainers, plus a range of social media content to support the launch of each of the guides.

THE OUTCOME.

EXPERIENCE PAYS OFF.

We’ve established a great long-term partnership with Reed, and we’re now producing the annual Salary Guides for all its international operations in the UK, Europe, USA, Middle East, and East Asia. We’re also working more widely in brand and marketing comms, creating collateral including social tiles, eBooks, advertising, event stands, web pages and video.

More of our work...