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Get more from your next video.

 A free, straight-talking guide for marketing teams who want results without wasting time, budget, or goodwill.

Why we made the guide.

Too many good ideas die in planning. Teams rush to film, pick a format by habit, and hope distribution saves it. This guide gives you a clear way to plan, choose the right format, and make every shoot produce useful assets.

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Want us to brainstorm your next video for free?

Inside the guide.

  • Nine proven video formats that work for B2B marketing

  • A simple goal-and-format grid to help you start with outcomes, not opinions

  • Practical tips on what to measure — from awareness to conversion, sales enablement, and internal comms

  • A one-page checklist to help you brief your next video with clarity

How it can help you.

If you’ve ever been told “we need a video” and then had to figure out everything else, this guide is for you. It’s designed for marketing leaders, managers, and small teams who need to make more impact with limited time and budget.

Start with the grid, choose the format that matches your goal, and use the prompts to create a simple one-page brief. Share it with your team before you hit record — it’ll help you set clear goals, plan smarter, and get more from every shoot.

Get the guide.

Simply fill out the form below and we'll send you and email with a download link to the new guide.

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How about a free video brainstorm session with one of our motion experts?

A fast, focused call to shape your next video. 30 minutes with a strategist or creative from 63. No pressure, just clear ideas that match your goals, timing, and resources.

What you can expect

  • Explore your goals and audience, where your videos will live, and what success should look like.
  • Guidance on video formats that fit.
  • Practical next steps, what to film, what to repurpose, how to measure.
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Got a project in mind?
Let’s chat.

+44(0)1280 821 000

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63, Swan Business Park, 1 Osier Way, Buckingham MK18 1TB  |  63 is part of BCQ Solutions Ltd.

Copyright 2025 63. All Rights Reserved  |  Privacy Notice 

Follow us.

63, Swan Business Park, 1 Osier Way,
Buckingham MK18 1TB  
63 is part of BCQ Solutions Ltd.
Copyright 2025 63. All Rights Reserved
Privacy Notice

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