Too many good ideas die in planning. Teams rush to film, pick a format by habit, and hope distribution saves it. This guide gives you a clear way to plan, choose the right format, and make every shoot produce useful assets.

If you’ve ever been told “we need a video” and then had to figure out everything else, this guide is for you. It’s designed for marketing leaders, managers, and small teams who need to make more impact with limited time and budget.
Start with the grid, choose the format that matches your goal, and use the prompts to create a simple one-page brief. Share it with your team before you hit record — it’ll help you set clear goals, plan smarter, and get more from every shoot.
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A fast, focused call to shape your next video. 30 minutes with a strategist or creative from 63. No pressure, just clear ideas that match your goals, timing, and resources.

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63, Swan Business Park, 1 Osier Way,
Buckingham MK18 1TB
63 is part of BCQ Solutions Ltd.
Copyright 2025 63. All Rights Reserved
Privacy Notice