Planning is the nuts-and-bolts of how you’re going to accomplish a specific marketing task – and we can help with that, of course. But our real value is in helping you develop strategy: the long-range, big-picture context in which those plans play out. And as a creative agency, our focus is on ensuring there’s a sound, rational basis for everything you do in words and pictures.
By defining unique selling propositions and target audiences, a truly great brand strategy helps a organisation communicate its message more effectively and resonate with its desired customers.
We’ll work with you to clarify and codify your basic ideas and intentions, your underlying narrative and the messages you need to convey. We’ll also develop a visual language and tone of voice to ensure coherence and constancy across all your creative work.
Whenever someone then comes to you for a campaign or piece of collateral, you have a clear, authoritative point of reference to decide how you’re going to do it – or, indeed, whether it’s the right thing to do at all.