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Pure IP is a rapidly growing, successful global voice business, integrating across a vast array of growing platforms, systems, and applications. Pure IP is trusted by millions daily across the globe, with licensed PSTN in over 45 countries and services in 137 countries. It serves Enterprise clients of circa 3,000 to 20,000 employees. They connect the old with the new, integrating voice to their customers so they have a single connected communications platform to enable business efficiency.
Whilst Pure IP are big in their space, when we started work with them, they were relatively unheard of, which was proving an obstacle to growth. We worked alongside Pure IP’s marketing team and brand consultant to deliver ‘The biggest voice provider you have never heard of’ campaign. As part of this, we developed a brand awareness social media campaign and supported them with videos, eBooks, campaign landing pages and infographics. The brand campaign was a great success, getting Pure IP noticed with over 2.3m social media impressions, 34,000 campaign page sessions and 1000+ video views on their campaign site. We continue to work closely with the Pure IP team, evolving their product brands and delivery through video.
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